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Our Beautiful Flower Dress for London Fashion Week

It is not every day that our florists get the opportunity to design a unique floral creation for a prestigious fashion event, but this September our team put their creative minds together to work towards a dazzling flower display which was set to amaze the London general public.

IMG_2732_resizeTodich Floral Design regularly provides stunning window displays for Michelin star restaurant ‘Brassiere Chavot’.  Based in central London, the brassiere is fronted with a large glass window which is filled with flowers, plants and herbs to capture the attention of passers-by.

Head consultant Laura Fisher works with the owner in creating flower displays that will enhance his restaurants décor and designer brand.

Our floral window exhibits are always designed with seasonality in mind. With using the freshest available plants and flowers our displays contain an abundance of colours with a variety of different aromas.

We design window displays like no other London florist; as well as using flowers, herbs and plants we add second hand furnishings and materials to add that extra little wow factor. From pre-war suitcases, rustic crates, to wooden garden benches, our floristry team put a lot of thought into every monthly design.

London fashion week: London Fashion week is a prestigious clothing event that is held in central London for one week during the spring and autumn seasons.  Our head designer felt so inspired by the London event that she wanted to incorporate fashion with flowers into the September display.  After approaching the owner with her fashion idea, Mr Chavot couldn’t wait for the window styling to begin.

IMG_2785_resizeOur floristry team created floral mood boards, studied clothing trends and researched ideas for the window display. Laura Fisher luckily was able to source a French antique mannequin which was to stand centre stage of the exhibit.

The French mannequin oozed chic and was loved by the Todich Floral Design team. A mesh frame was structured around the figurine and English moss was woven around the wire. The wire mesh formed a knee length 50’s style dress which would be decorated with flowers on the first day of fashion week.

The team organised an event around the ‘unveiling’ of the floral dress. Photographers, writers and publicists gathered around the window whilst the florists dressed the mannequin with a variety of fresh flowers and foliage.

The florists Kalina and Nele started with weaving thlaspi (green bells) to the base of the design, the next layer included green amaranthus flowers which was then followed with bright yellow achillea. The diners in the restaurant watched in awe as the flower dress progressed in the window.

IMG_2829_resizeWith the help of fashion student Jake Gooden and managing director Todd Z.Todic, the event was a success. The florists then started to add vivid colour to the design with the use of pink antirrhinum and yellow antirrhinum flowers for a more eye-catching display.

The next step included sprayed pink eucalyptus leaves and vivid pink sedum flowers which were placed next to hot pink dahlias. The florists then created a belt around the waist which was made of up eucalyptus leaves and finished the design with tropical red gloriosa flowers.

The flower skirt was mesmerizingly beautiful and had splashes of colour throughout. The colours and style were both inspired by the new 2014 spring collection. The mannequin was placed on a carpet of English moss and was surrounded by rustic wooden crates and a vintage frame.

IMG_2790_resizeTodich Floral Design teamed up with London jewellers Tateossian, who provided a dazzling necklace which sat on the neck of the mannequin.

The window display proved to be an overall success for everyone involved. Passers-by stopped in awe, and the owner of Brassiere Chavot marvelled in wonderment.  We hope next month’s display will be just as beautiful and popular as the last.

About Todich Floral Design

Todich Floral Design is a London florist who specialises in wedding, event and corporate floristry. Established in 2001; the company has a brimming portfolio of dazzling floral displays which have been designed for prestigious wedding and events. Todich Floral Design sources all their fresh flowers from the UK and offers a free consultation service with all new clients.

If you wish to contact us for a quotation of bespoke flower displays, then email us on eves@todichfloraldesign.co.uk or telephone 020773771166.

This entry was posted on Friday, October 4th, 2013 at 1:33 pm and is filed under Restaurant Flowers, Window Display. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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